Read e-book online A World Gone Social: How Companies Must Adapt to Survive PDF

By Ted Coiné, Mark Babbitt

EBook ISBN: 9780814433270

The Social Revolution's effect at the company global can't be over-estimated. just like the meteor that most probably triggered the tip of the dinosaurs, Social is the catalyst in an extinction event--and enterprise as we all know it has replaced forever.

A global long gone Social bargains an eye-opening examine primary and strong adjustments the social collaboration period has set in motion:

● consumers now have the power--just watch what occurs as extra discover it!
● With elevated transparency, companies needs to be extra ethical--no extra pretending
● Command-and-control management is now so inefficient, it's a liability
● Nimble and small is the recent aggressive advantage--few agencies are able to the agility required through evolving marketplaces
● Recruiting is now a two-way proposition, with activity seekers in a position to peer in the back of the company curtain
● courting and community-building is how shoppers and model ambassadors are won--and retained
● Engagement--with companions, staff, and customers--is no longer a luxurious; it's a requirement.

Each bankruptcy presents compelling tales and urban examples of businesses demonstrating enlightened enterprise practices and doing Social right--and a few which are not--and the teachings to be realized from their experiences.

Finally, readers will observe easy methods to objectively investigate the healthy ness in their personal company's tradition and social presence...so they could effectively transition from a twentieth- to a 21st-century "social" association.

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Additional info for A World Gone Social: How Companies Must Adapt to Survive

Sample text

THE RÉSUMÉ BLACK HOLE Once the recession hit, and the number of unemployed soared to well over 15 million in the United States alone, the glaring flaws in the hiring process were exposed.

Fax resume to 775–555–1212. Ad ready for publication, employers would wait for the Sunday paper to come out, then wait for the fax machine to ring; that was the indication that the ad had attracted applicants. The curly fax paper would be taken to the copy machine, copied onto flat paper, and the flat résumé thrown on the stack with all the other flat résumés on a recruiter’s desk. Don’t laugh—this was high-tech in the 1990s. S. ” Of course, those were also the days when a résumé was all a job seeker needed.

No, Southwest hasn’t begun offering first-class seats; it doesn’t even try to provide five-star service to the pampered traveler. But when comparing apples to apples (in this case, coach seats to coach seats), most who’ve flown Southwest would agree there’s something fundamentally different about the way it treats its customers. Despite the pedestal it is often placed on by consumers, however, Southwest isn’t immune to being called out on social. TOO FAT TO FLY SOUTHWEST While the “United Breaks Guitars” video was still flexing its social muscles, film director, producer, and actor Kevin Smith was kicked off a Southwest flight by the crew for being .

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A World Gone Social: How Companies Must Adapt to Survive by Ted Coiné, Mark Babbitt


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